I suspect SAP's problem is a decision on whether it would pay off to try and move PB from Cash Cow to Rising Star (http://en.wikipedia.org/wiki/BCG_growth-share_matrix) . With Appeon Mobile as a platform, that may be possible. I'm not tuned in to SAP corporate culture well enough to offer a prediction, but I do know that as long as the cow is giving enough milk to pay for its feed, it's safe from the burger factory.
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